Accommodation Website Setup Guide

This guide is for guest houses, lodges, hotels, B&Bs, self-catering properties and small accommodation businesses that want a practical website foundation — not just a pretty online brochure.

The goal is simple: build an accommodation website that guests can trust, Google can understand, and the business owner can use to support more direct bookings over time.

Start here

  1. How to Choose a Hosting Company for Your Accommodation Website
  2. How to Choose the Right Domain Name for a Guest House or Lodge
  3. WordPress, Website Builder or Custom Website: What Accommodation Owners Should Choose
  4. The Essential Pages Every Accommodation Website Needs
  5. How to Structure a Guest House Homepage for Direct Bookings
  6. How to Create Room Pages That Help Guests Book With Confidence
  7. Booking Engine vs Enquiry Form: What Accommodation Websites Should Use
  8. How to Connect Your Accommodation Website to Google Business Profile
  9. How to Add LocalBusiness Schema to an Accommodation Website
  10. How to Request Google Reviews Without Pressuring Guests
  11. How to Set Up Google Analytics and Search Console
  12. How to Make an Accommodation Website Faster on Mobile

Who this guide is for

  • Guest house owners who want fewer OTA-dependent bookings.
  • Lodge and hotel teams who need a clearer website foundation.
  • Self-catering owners who want a trustworthy direct booking presence.
  • Accommodation marketers who need a practical setup checklist.
  • Hospitality businesses planning a redesign or new website launch.

What makes a good accommodation website?

A good accommodation website answers the guest’s practical questions quickly: where the property is, what the rooms look like, what is included, how to enquire or book, what other guests say, and whether the business feels trustworthy.

From the business side, the website should also be easy to manage, fast on mobile, connected to Google Business Profile, supported by proper schema, and structured around direct booking goals.

The setup philosophy

Travel will always be a personal choice; technology only helps with making it easier. This guide follows that idea. The website should not replace hospitality. It should reduce friction, answer questions and help the right guest feel confident enough to book or enquire directly.

Related practical guides already available

This section will grow into a complete step-by-step guide. Each post will focus on one decision, explain the trade-offs in plain language, and give accommodation owners a practical next step.